Browsing Journal Articles by Author "Kalyanaram, Gurumurthy"
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An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy (Routledge, 2018)This study examines three important research questions. First, is there a latitude of acceptance with respect to small quantity changes? Second, is there an asymmetric effect of quantity changes? Third, is there a ...