Browsing Journal Articles by Author "Kaul, Subhashini"
Now showing items 1-2 of 2
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Hedonism and culture: impact on shopping behaviour - a research agenda
Kaul, Subhashini (2007-11-02)Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the ... -
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind (2010-05-03)The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the ...