Browsing Journal Articles by Author "Kothari, Dhwani"

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    • Dettol: managing brand extensions 

      Jaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani (2009)
      “What next?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was ...