Browsing Journal Articles by Author "Koul, Surabhi"
Now showing items 1-4 of 4
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Customer dependence and customer loyalty in traditional and modern format stores
Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind (Emerald Group Publishing Ltd., 2017)Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ... -
Decision making process for bottom of the pyramid consumers: a case of FMCG products
Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G. (NMIMS Management Review, 2014)The purpose of this paper is to examine the nature of family purchase decision making at the Bottom of the Pyramid (BOP) using a study of BOP consumers in India. The primary objective is to identify the purchase approach ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar (International Journal of Management and Business Research, 2013)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to ... -
Prathista industries limited: a rural initiative
Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi (SMS Journal of Entrepreneurship and Innovation, 2014)