Browsing Journal Articles by Author "Kumar, Satinder"
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Religious influences in unrestrained consumer behaviour
Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder; Mathur, Ajeet N. (Journal of Retailing and Consumer Services, 2020-09-18)Religion is known for transforming human behaviour in many ways. This research investigates the influence of religiosity on two unrestrained buying constructs; impulsive and compulsive buying. The focus of this paper is ...