Browsing Journal Articles by Author "Kumar, V."
Now showing items 1-3 of 3
-
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy (Palgrave Macmillan, 2021-01-04)The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ... -
Complexity in a multinational enterprise’s global supply chain and its international business performance: a bane or a boon?
Borah, Sourav Bikash; Sharma, Amalesh; Kumar, V.; Adhikary, Anirban (Palgrave Macmillan, 2022-03-07)The literature on marketing, operations management, and strategy has investigated the impacts of a firm’s supplier network structure and complexity on its financial, environmental, and innovation performance. However, our ... -
Impact of review narrativity on sales in a competitive environment
Mukhopadhyay, Soumya; Kumar, V.; Sharma, Amalesh; Chung, Tuck Siong (Wiley Online Library, 2022-02-21)Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little ...