Browsing Journal Articles by Author "Kumar, Vishal"
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From well-heeled to tip-toed, shoe-shine to shoe-lace: monopolistic competition and product differentiation in men’s footwear
Kumar, Vishal; Deodhar, Satish Y. (International Review of Business and Economics, 2017)For many decades, the only branded footwear Indians knew was Bata. After years of economic liberalization; however, one finds many local, national, and international firms jostling for customer attention by producing various ...