Browsing Journal Articles by Author "Kureshi, Sonal"
Now showing items 1-3 of 3
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The challenge of net based promotions
Kureshi, Sonal; Vyas, Preeta H. (2003-07-19) -
Indian gamers' recall, recognition, and perceptions of in‐game placements
Kureshi, Sonal; Sood, Vandana (2009-05-03)Purpose – The purpose of this paper is to examine the effect of in-game placements on the explicit memory of Indian gamers and understand their attitude towards this form of communication. It attempts to find out whether ... -
Practices, pre-options and avenues of net-based promotions
Kureshi, Sonal; Vyas, Preeta H. (2005-10-27)