Browsing Journal Articles by Author "Lemmink, Jos G.A.M."
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Investigating a comparative evaluationapproach in explaining loyalty
Jaiswal, Anand Kumar; Lemmink, Jos G.A.M. (Emerald, 2017)Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ...