Browsing Journal Articles by Author "Lin, Meng‐Hsien (Jenny)"
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Managing children's internet advertising experiences: parental preferences for regulation
Vijayalakshmi, Akshaya; Lin, Meng‐Hsien (Jenny); Laczniak, Russell N. (Routledge, 2018)Recent research suggests that children are spending a significantamount of time on the Internet which increases their exposure tosubtle, engaging, and interactive ads. As a result, policy makers havedeveloped regulations ...