Browsing Journal Articles by Author "Majumdar, Adrija"
Now showing items 1-5 of 5
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Analysis and impact of COVID-19 disclosures: is IT-services different from others?
Majumdar, Adrija; Singh, Pranav (Emerald Publishing, 2021-10-26)Purpose There is ambiguity regarding whether coronavirus disease 2019 (COVID-19) is a boon or bane for the IT services industry. On the one hand, it has created opportunities, especially with the growth of collaborative ... -
Analyzing the role of national culture on content creation and user engagement on Twitter: the case of Indian Premier League cricket franchises
Prakash, C. Deep; Majumdar, Adrija (International Journal of Information Management, 2020-12-09)The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides ... -
Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms
Majumdar, Adrija; Bose, Indranil (International Journal of Production Economics, 2019)In this research we enquire if adoption of Twitter by manufacturing firms creates any value for the firm. We conduct two studies to examine the relationship between Twitter related activities of manufacturing firms and the ... -
An integrated TOPSIS-MOORA-based performance evaluation methodology for the key service providers in sharing economy: case of Airbnb superhosts
Majumdar, Adrija; Adhikari, Arnab (Benchmarking: An International Journal, 2020-10-30)Purpose In the context of sharing economy, the superhost program of Airbnb emerges as a phenomenal success story that has transformed the tourism industry and garnered humongous popularity. Proper performance evaluation ... -
Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
Prakash, Deep C.; Majumdar, Adrija (Elsevier, 2023-06-15)There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases. We determine the ideal content generation strategy using Hofstede’s ...