Browsing Journal Articles by Author "Mehta, Subhash C."
Now showing items 1-17 of 17
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Brand name influence on purchase preference
Mehta, Subhash C. (2010-05-28) -
Consumer image of Indian airlines
Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-10) -
Effect of sexual illustrations on brand - products recall
Mehta, Subhash C.; Bhagwat, Nitin; Bhargava, Pravin; Vohra, Atul (1979-08-27)Following trends in the western world, Indian marketers have. of late. resorted to using sex appeal in advertisements. This study was conducted to test a few hypotheses relating to brand recall by broadening the concept of ... -
An experimental study: consumer's choice: judging quality of products
Mehta, Subhash C.; Parasuraman, A. (1972-03-22) -
An experimental study: impact of price, brand on consumer's choice
Mehta, Subhash C.; Parasuraman, A. (1972-03-21) -
Gasolene buying behaviour of car owners
Mehta, Subhash C. (1973-04-28) -
A generalized scale for pretesting print advertisements
Mehta, Subhash C.; Chabbra, H. S.; Raju, V. R. (1979-08-27) -
IA consumer image: promotional efforts will help image building
Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-17) -
Improving overall image of Indian airlines
Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-24) -
Language translation in advertising and marketing research
Mehta, Subhash C.; Parekh, Jayshree S. (1981-05-20) -
Marketing productivity in India: application of modern tools and techniques
Mehta, Subhash C. (1972-07-05) -
Marketing research and the regional languages problem
Mehta, Subhash C.; Parekh, Jayshree S. (1978-08-11) -
Organizational buying: supplier evaluation criteria for standard products
Mehta, Subhash C. (1981-04-20)This paper studies organizational buying behaviour, a responsibility shared by several functionaries including the purchasing personnel. It measures the perceived importance of various standard attributes for ... -
Predicting new product success: role of product category related perceptual variables
Mehta, Subhash C.; Pandya, Anil M. (1979-04-30)This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different ... -
Role conflict, tension, and job satisfaction: a study of medical representatives
Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil M.; Roy, Surupa (1978-10-11) -
Role of economic times in decision-making: an IIM survey
Mehta, Subhash C.; Bhatia, B. S. (1971-03-06) -
Trends in advertising consumer products: use of space, preferred sizes and frequency
Mehta, Subhash C.; Bhatia, B. S. (1971-02-28)