Browsing Journal Articles by Author "Mishra, H. G."
Now showing items 1-3 of 3
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Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
Sinha, Piyush Kumar; Koul, S.; Mishra, H. G. (Sage Publications India Pvt. Ltd, 2016)Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ... -
Decision making process for bottom of the pyramid consumers: a case of FMCG products
Koul, Surabhi; Sinha, Piyush Kumar; Mishra, H. G. (NMIMS Management Review, 2014)The purpose of this paper is to examine the nature of family purchase decision making at the Bottom of the Pyramid (BOP) using a study of BOP consumers in India. The primary objective is to identify the purchase approach ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar (International Journal of Management and Business Research, 2013)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to ...