Browsing Journal Articles by Author "Mishra, Hari Govind"
Now showing items 1-7 of 7
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Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ... -
Customer dependence and customer loyalty in traditional and modern format stores
Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind (Emerald Group Publishing Ltd., 2017)Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ... -
The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot (Inderscience Enterprises Ltd., 2014)The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ... -
Impact of customer dependency in buyer–seller relationship: a case of small retailers
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ... -
Impact of Store atmospherics on customer behavior: influence of response moderators
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Serialspublications.com, 2014)This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ... -
Prathista industries limited: a rural initiative
Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi (SMS Journal of Entrepreneurship and Innovation, 2014) -
Shopping habits and decision making styles of mall customers
Singh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind (Faculty of Management Studies, Banaras Hindu University, 2014)