Browsing Journal Articles by Author "Misra, Sasi B."
Now showing items 1-14 of 14
-
East coast management academy
Mohanty, B.; Misra, Sasi B.; Sherry Chand, Vijaya (2001-10-15) -
Effect on fittingness, type of goods and type of slogan on brand awareness
Misra, Sasi B.; Jain, Subhash (1971-12-28) -
Effectiveness of varying sales style on consumer orientations
Rao, T. V.; Misra, Sasi B. (1976-10-16)Using the role-play technique, the effect of four different sales orientations on customers with four different need patterns was examined by the authors. In a factorial design, product-centred,company-centred, ... -
Explaining leadership performance through cognitive resources: a comment on fielder
Misra, Sasi B.; Chhokar, Jagdeep S. (1995-10-05) -
General knowledge test for competitive examinations
Misra, Sasi B. (1975-08-25) -
Instability in self-evaluation conformity and affiliation
Misra, Sasi B. (1973-09-28) -
Managerial resourcefulness: a reconceptualization of management skills
Kanungo, R. N.; Misra, Sasi B. (1992-10-01)The diverse nature of the prevailing conceptualizations of skills required for successful managerial performance hinders our understanding of the phenomenon. This paper examines the limitations to our understanding of ... -
Oh Manager
Sheth, N. R.; Misra, Sasi B.; Mukherjee, Surya (1992-10-01)The case presented in this issue discusses the behaviour pattern of senior managers in a public sector enterprise where the authors had conducted a Workshop on workers' participation in management. -
Perception of food safety and changes in food consumption habits: a consumer analysis
Rimal, A. P.; Fletcher, S. M.; McWatters, K.; Misra, Sasi B.; Deodhar, Satish Y. (2001-10-15)The relationship between seven types of food safety concerns and the corresponding change in food consumption habits of 236 households in Georgia, USA was evaluated. Results showed a gap between food safety concerns and ... -
Relationship of job involvement to perceived importance and satisfaction of employee needs
Misra, Sasi B.; Dayal, Ishwar; Kanungo, Rabindra N. (1975-06-25)The attitude of work alienation or job involvement has been considered as very central to work motivation (Katz and Kahn, 1966; Seeman, 1971) and yet very few studies have been done to explore the relationship between ... -
Resourcefulness: a proximal conceptualization of entrepreneurial behaviour
Misra, Sasi B.; Kumar, Sendil E. (2000-10-15)The conceptualisation of the ’entrepreneurial resourcefulness’ model helps one to understand various aspects prompting an entrepreneur to identify opportunities and thereby regulate and direct her/his behaviour to make ... -
Salience of job-instrumentality factors in pre and post decision organizational choice
Kalro, A. H.; Misra, Sasi B. (2010-05-28)In a simulated organizational choice experiment, students of Masters in Business Administration assumed the role of a candi date for a junior executive position in the job market. After rating the importance ... -
Self-medication practices: an explanatory study
Sen Gupta, S.; Misra, Sasi B. (1977-01-19)This study identifies diseases which are commonly selftreated, people's sources of information about drugs, differential credibility attributed to these information sources, degree of perceived risks in self-medication, ... -
Simulated orgnaizational choice: post decision dissonance reduction and self-perception
Misra, Sasi B.; Kalro, A. H. (1972-12-28)