Browsing Journal Articles by Author "Mohan, Mahendra"
Now showing items 1-5 of 5
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The 1980 election campaign
Mohan, Mahendra (1980-08-27) -
International Marketing
Mohan, Mahendra (2010-07-23)The concept and practice of internationa I marketing needs to undergo a radical reorientation if it has to play its proper role in the eighties and beyond. An obvious challenge at the present juncture comes from the ... -
Marketing in rural India
Mohan, Mahendra (1979-08-11) -
Marketing in rural India
Mohan, Mahendra (1980-08-27) -
Problems in teaching of marketing with special reference to international marketing and advertising
Mohan, Mahendra (1979-08-11)