Browsing Journal Articles by Author "Nanarpuzha, Rajesh"
Now showing items 1-4 of 4
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A capability pathway to subjective economic well-being: looking beyond materialism
Nanarpuzha, Rajesh; Sarin, Ankur (Elsevier, 2021-01-24)By integrating sociological factors, this study explores novel causal mechanisms to broaden the understanding of subjective economic well-being (SEWB). The results of a probit regression analysis of Indian Human Development ... -
Instrumentality and emotional attachment: a study of nomadic consumers' relationships with their possessions
Nanarpuzha, Rajesh; Sinha, Piyush; Varman, Rohit (Association for Consumer Research, 2014)An abstract of the research paper "Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships With Their Possessions" by Rajesh Nanarpuzha, Piyush Sinha and Rohit Verman is presented. -
Modelling situational factors in variety seeking behaviour: a conceptual approach
Nanarpuzha, Rajesh; Abhishek (Inderscience, 2016-08-21)The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ... -
Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers
Noronha, Ernesto; Nanarpuzha, Rajesh (Routledge, 2016)The use of influence strategies is an integral component of the salesperson's role, while selling to retailers. However, it remains a chronically under-researched area, particularly so in emerging markets, which are distinct ...