Browsing Journal Articles by Author "Otnes, Cele C."
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Shining the spotlight on marketplace rituals: a review and research agenda
Sreekumar, Arun; Alfonso Arias, Robert; Otnes, Cele C.; Tuncay Zayer, Linda (Taylor & Francis, 2023-05-16)Although rituals are commonplace in marketer-consumer interactions, extant research devotes limited attention to how ‘marketplace actors’ or MAs (marketers and stakeholders enacting the roles of marketers) leverage these ...