Browsing Journal Articles by Author "Pandya, Anil M."
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Predicting new product success: role of product category related perceptual variables
Mehta, Subhash C.; Pandya, Anil M. (1979-04-30)This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different ... -
Role conflict, tension, and job satisfaction: a study of medical representatives
Mehta, Subhash C.; Chawla, Deepak; Pandya, Anil M.; Roy, Surupa (1978-10-11)