Browsing Journal Articles by Author "Parida, Biswajita"
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Determinants of conflict in channel relationships: a meta-analytic review
Sharma, Dheeraj; Parida, Biswajita (Emerald, 2018)Purpose – The advent of the internet, digitization and e-commerce has changed the definition of business territory, re-invented direct selling, eradicated middle men and brought the customers and sellers closer. These ... -
Effects of non-conformity on perceived status and competence: examining the moderating role of Physical attractiveness
Parida, Biswajita; Gupta, Vishal (National Academy of Psychology, 2017)The present study attempts to examine how people perceive non-conforming behavior and what do they infer about subjects who demonstrate non-conformity.Interviews were conducted to determine the operational definition and ...