Browsing Journal Articles by Author "Prakash, C. Deep"
Now showing items 1-1 of 1
-
Analyzing the role of national culture on content creation and user engagement on Twitter: the case of Indian Premier League cricket franchises
Prakash, C. Deep; Majumdar, Adrija (International Journal of Information Management, 2020-12-09)The content generation strategy of a sports franchise determines whether the user engagement increases or decreases on social media platforms. Thus, the role of Chief Operating Officer (COO) is profound who generally decides ...