Browsing Journal Articles by Author "Prakash, Deep C."
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Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective
Prakash, Deep C.; Majumdar, Adrija (Elsevier, 2023-06-15)There is limited research showing how strategically generated content can boost Twitter engagement. The problem is acute for sports clubs with large fan bases. We determine the ideal content generation strategy using Hofstede’s ...