Browsing Journal Articles by Author "Rai, Rajnish"
Now showing items 1-5 of 5
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Narrative worlds of frugal consumers: unmasking romanticized spirituality to reveal responsibilization and de-politicization
Jagannathan, Srinath; Bawa, Anupam; Rai, Rajnish (Journal of Business Ethics, 2020)Extant literature romanticizes frugality as a lifestyle trait that helps in the spiritual evolution of consumers, which in turn enables them in overcoming the negative consequences of materialism and over-consumption. ... -
The necropolitics of neoliberal state response to the Covid-19 pandemic in India
Jagannathan, Srinath; Rai, Rajnish (SAGE Publications, 2021-05-29)We draw from the experience of the Covid-19 pandemic in India to outline that the neoliberal consolidation of the state is enabled by precariousness, violence, and inequality in overlapping planes of marginality. The ... -
Neither complements nor substitutes: Examining the case for coalignment of contract-based and relation-based alliance governance mechanisms in coopetition contexts
Rai, Rajnish; Surana, Mitul (Elsevier, 2022-03-06)Although the extant literature recognizes that the contract-based and relation-based alliance governance mechanisms (AGMs) play a significant role in the success of alliances, the nature of their interplay still remains ... -
The production of precariousness for the dissenting subject at the intersections of neoliberal and cultural nationalist practice
Rai, Rajnish (DECISION, 2019)In this study, I examine how dissenting subjects become precarious in the context of national security labor. I argue that the intersection of neoliberal and cultural nationalist practices produces a state formation, which ... -
Walking the tightrope: coopetition capability construct and its role in value creation
Rai, Rajnish; Gnyawali, Devi R.; Bhatt, Himanshu (SAGE, 2022-06-23)Prior research emphasizes the paradoxical nature of coopetition and the need for specialized capabilities—coopetition capability—to deal effectively with opportunities and challenges stemming from the simultaneous pursuit ...