Browsing Journal Articles by Author "Ralli, Isha"
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The four eras of “marketing” in twentieth century India
Tumbe, Chinmay; Ralli, Isha (Emerald, 2018)Purpose – The purpose of this study is to understand the evolution of “marketing” in the public and corporate discourse of twentieth-century India. Design/methodology/approach – The paper draws its inferences from an ...