Browsing Journal Articles by Author "Rawal, Saurabh"

Now showing items 1-3 of 3

    • Brand adoption by BoP retailers 

      Sinha, Piyush Kumar; Gupta, S.; Rawal, Saurabh (Emerald Group Publishing Ltd., 2017)
      Purpose: The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. ...

    • The effects of volunteerism on self-deception and locus of control 

      Desai, Naman; Dalal, Sharvari; Rawal, Saurabh (Springer, 2018)
      This study examines whether volunteering for not-for-profit Organizations (NPOs) which are involved in providing social welfare services and which actively promote sociobehavioral factors like social responsibility, ...

    • Online retailing paired with kirana—a formidable combination for emerging markets 

      Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh (Customer Needs and Solutions, 2015-10)
      In the light of the convenience provided by online and the omnipresent kirana (mom-and-pop equivalent) stores and low penetration of large format retailing, it is proposed that these two would be the dominant formats of ...