Browsing Journal Articles by Author "Sahay, Arvind"
Now showing items 1-20 of 22
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Celebrity endorsements and branding strategies: event study from India
Sahay, Arvind; Jaikumar, S. (Journal of Product and Brand Management, 2015)Purpose – The purpose of this study is to evaluate the economic value of celebrity endorsements to Indian firms based on their branding strategy – corporate or house-of-brands – and their “congruence” or “fit” with the ... -
Challenges in rural banking
Sahay, Arvind (2007-11-08) -
Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention
Saini, Gordhan Kumar; Sahay, Arvind (Journal of Indian business research, 2014)This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. -
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind (Elsevier, 2023-09-16)Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ... -
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
Ghosh, Ranjan Kumar; Sanghvi, Rahul; Sahay, Arvind (Elsevier, 2023-09-16)Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ... -
Differential impact of advertising and distribution expenditure on Tobin's Q: a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan (2009-04-15)Purpose – The purpose of this paper is to understand the impact of components of marketing expenditures, i.e. advertising and distribution expenditures on intangible value of firm (measured in terms of Tobin’s Q). The ... -
An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy (Routledge, 2018)This study examines three important research questions. First, is there a latitude of acceptance with respect to small quantity changes? Second, is there an asymmetric effect of quantity changes? Third, is there a ... -
How dynamic pricing leads to higher profits
Sahay, Arvind (2007-11-08)Sun Microsystems Inc. chairman Scott McNealy forecast that “With recent advances in wireless and information technology, even our cars could … call for bids whenever the fuel tank runs low, displaying a list of results ... -
How implicit self-theories and dual-brand personalities enhance word of mouth
Mandal, Sudipta; Sahay, Arvind; Terron, Adrian; Mahto, Kavita (Emerald Publishing, 2021-01-11)Purpose Consumers subscribe to different mindsets or implicit theories of personality malleability, namely, fixed and growth mindsets. This study aims to investigate how and why consumers’ mindsets can influence their ... -
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
Kaul, Subhashini; Koshy, Abraham; Sahay, Arvind (2010-05-03)The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the ... -
Indo-Thai FTA: Indian CTV/CPT and auto industry - a desk based analysis
Sahay, Arvind; Saini, Gordhan Kumar (2006-11-01)Sluggish progress in multilateral trade negotiations has provided an impetus to the growth of bilateral trade agreements the world over. The Indo-Thai Free Trade Agreement (FTA), the first phase of which was operational ... -
Is loss-aversion magnitude-dependent? measuring prospective affective judgments regarding gains and losses
Sahay, Arvind; Mukherjee, Sumitava; Pammi, V. S. Chandrasekhar; Srinivasan, Narayanan (Society for Judgment and Decision making, 2017)Prospect Theory proposed that the (dis)utility of losses is always more than gains due to a phenomena called ‘loss-aversion’, a result obtained in multiple later studies over the years. However, some researchers found ... -
Naukri.com
Sahay, Arvind (2005-10-28)I t was a cool and foggy November morning in Delhi and Sanjeev Bikhchandani, founder and CEO of naukri.com, sat in his room thinking about the way forward for the company. Two major competitors, monsterindia and jobsahead, ... -
Nocebo effects from negative product information: when information hurts, paying money could heal
Mukherjee, Sumitava; Sahay, Arvind (Emerald, 2018)Purpose–This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (noceboeffects), and to understand how price levels impact such judgments.Design/meth ... -
Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice
Kapoor, Ankur; Sahay, Arvind (Association for Consumer Research, 2017)Interruptions have become pervasive in our lives (Carrier et al. 2009). Extant research has only looked at the cognitive dimensions (timing, duration and cognitive demand), but not at the affective dimensions of ... -
Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: towards a new form of management strategy for corporate social spending
Sahay, Arvind; Mukherjee, Sumitava (Springer India, 2016)A prosocial bonus is money given to people with a condition that the amount needs to be spent on others. This article suggests a new way of implementing corporate social spending by involving ‘prosocial bonuses’. Such a ... -
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash (Emerald Group Publishing Limited, 2015)The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ... -
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind (International Journal of Indian Culture and Business Management, 2016)Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ... -
Tech entrepreneurs: do's and don'ts of selling to organizations
Sahay, Arvind (2006-07-22) -
To be market driven? or to drive the market? that is the question
Sahay, Arvind; Srivastava, Rajendra K. (2007-11-08)