Browsing Journal Articles by Author "Sailer, M."
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Business model adaptation for emerging markets: a case study of a German automobile manufacturer in India
Karna, Amit; Landau, C.; Sailer, M. (Blackwell Publishing Ltd, 2016)Emerging markets offer a wide range of opportunities for firms from developed markets, especially in terms of high growth potential. However, business models that enable firms to achieve competitive advantage in their home ...