Browsing Journal Articles by Author "Saini, Gordhan Kumar"
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Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention
Saini, Gordhan Kumar; Sahay, Arvind (Journal of Indian business research, 2014)This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. -
Indo-Thai FTA: Indian CTV/CPT and auto industry - a desk based analysis
Sahay, Arvind; Saini, Gordhan Kumar (2006-11-01)Sluggish progress in multilateral trade negotiations has provided an impetus to the growth of bilateral trade agreements the world over. The Indo-Thai Free Trade Agreement (FTA), the first phase of which was operational ...