Browsing Journal Articles by Author "Sharma, Dheeraj"
Now showing items 1-15 of 15
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Determinants of conflict in channel relationships: a meta-analytic review
Sharma, Dheeraj; Parida, Biswajita (Emerald, 2018)Purpose – The advent of the internet, digitization and e-commerce has changed the definition of business territory, re-invented direct selling, eradicated middle men and brought the customers and sellers closer. These ... -
Does relationship marketing matter in online retailing? a meta-analytic approach
Sharma, Dheeraj; Verma, Varsha; Sheth, J. (Springer New York LLC, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Does relationship marketing matter in online retailing? a meta-analytic approach
Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth (Springer International Publishing, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Examining the influence of service quality on customer satisfaction and patronage intentions in convenience store industry
Sharma, Dheeraj (Inderscience Enterprises Ltd., 2015)This paper explores perceptions of service quality in the small retail business context. Specifically, the study applies the extant SERVQUAL models (Parasuraman et al., 1988; Dabholkar et al., 1996) in a convenience store ... -
Fairness in franchisor–franchisee relationship: an integrative perspective
Vijayalakshmi, Akshaya; Shaikh, Ateeque; Sharma, Dheeraj; Yadav, Rama Shankar (Emerald, 2018)Purpose – This paper aims to elucidate and extend the concept of power and fairness in the context of franchisor–franchisee relationship. Design/methodology/approach – On the basis of Dul and Hak’s (2007) recommendations, ... -
Impact of telework on exhaustion and Job engagement: a job demands and job resources model
Sardeshmukh, Shruti R.; Sharma, Dheeraj; Golden, Timothy D (New Technology, Work & Employment, 2012)Teleworking, the increasingly common practice, which involves working away from the office using technology, entails changes in the experience of work. Such changes may influence the demands and resources associated with ... -
Indian consumer style inventory and its role in predicting Indian mall patronage intention
Singh, Devinder Pal; Sharma, Dheeraj (Inderscience Enterprises Ltd., 2015)The emergence of organised retail formats like malls in India has metamorphosed the retail scenario and transformed the consumers' shopping patterns. Consumer style inventory (CSI) has been successfully adapted for ... -
The influence of role ambiguity and goal acceptance on salesperson performance and commitment
Sharma, Dheeraj; Alford, Brucel; Amyx, Douglas (Marketing Management Journal, 2014)A multi-industry sample of industrial salespeople was studied to construct a model that considers the effects of role ambiguity on goal acceptance, salesperson performance, and organizational commitment. Results indicate ... -
Integrated fleet mix and routing decision for hazmat transportation: a developing country perspective
Roy, Debjit; Kumar, Anand; Verter, Vedat; Sharma, Dheeraj (Elsevier, 2018-01-01)In developing countries, truck purchase cost is the dominant criteria for fleet acquisition-related decisions. However, we contend that other cost factors such as loss due to the number of en route truck stoppages based ... -
Internet channel cannibalization and its influence on salesperson performance outcomes in an emerging economy context
Sharma, Dheeraj; Pandey, S.K.; Chandwani, Rajesh; Pandey, Peeyush; Joseph, Rojers (ScienceDirect, 2018-11)Businesses increasingly use internet channels to increase their market penetration. However, empirical studies have shown that salespeople perceive Internet channels to be cannibalistic, effecting other sales—an effect ... -
Lance Armstrong and Livestrong foundation: rising again after the fall
Sharma, Dheeraj; Varsha, Verma (Ivey Publishing, 2014)Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ... -
The myth of consumer sovereignty: an exploratory study
Jerome J, Tobacyk; Sharma, Dheeraj (Westburn Publishers Ltd, 2015)This paper discusses the myth of consumer sovereignty (CS). In doing so, the paper examines how marketers impose further constraints on the already bounded rationality of consumers. The purpose of this paper is multifold: ... -
Price of freedom: are we willing to pay anything and how much?
Borna, Shaheen; Sharma, Dheeraj (International Journal of Public Policy, 2013-05-11)Freedom is one of the most frequently used words; however, the notion of freedom has become convoluted in recent times. In this study, we examined if freedom is really important to individuals and the price an individual ... -
Psychological and economic considerations of rewards programs
Sharma, Dheeraj; Varsha, Verma (Elsevier, 2014)This study uses primary research and examples from the industry to demonstrate the application of human motivation and behavior theory in designing successful rewards programs. We identify the intrinsic and extrinsic ... -
When fairness is not enough: impact of corporate ethical values on organizational citizenship behaviors and worker alienation
Sharma, Dheeraj (Journal of Business Ethics, 2016)Extant research indicates a positive and significant relationship between corporate ethical values and employees’ job performance. Furthermore, past studies have empirically demonstrated that perceived fairness moderates ...