Browsing Journal Articles by Author "Sharma, Dinesh"
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An empirical analysis of different types of consumer promotions in Indian market
Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh (2005-10-27)An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save ...