Browsing Journal Articles by Author "Sharma, Rajat"
Now showing items 1-6 of 6
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Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining
Trehan, Deepak; Sharma, Rajat (Online Information Review, 2020-10-27)Purpose The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach The main objective ... -
Circular economy business models as pillars of sustainability: Where are we now, and where are we heading?
Hina, Maryam; Chauhan, Chetna; Sharma, Rajat; Dhir, Amandeep (Wiley, 2023-06-20)The prior literature has discussed the benefits of the circular economy business model (CEBM) while working to streamline the environmental aspect, touching upon the social aspect and improving the economic aspect. These ... -
Consumer behaviour along PLC: a diffusion of innovation perspective
Sharma, Rajat; Chandwani, Rajesh (Elsevier, 2014)Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ... -
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
Sharma, Rajat (SAGE Publications, 2021-04-21)This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ... -
What motivates members to transact on social C2C communities?: a theoretical explanation
Trehan, Deepak; Sharma, Rajat (Journal of Consumer Marketing, 2020)This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any ... -
What motivates the purchasing of green apparel products? A systematic review and future research agenda
Khan, Sher Jahan; Badghish, Saeed; Kaur, Puneet; Sharma, Rajat; Dhir, Amandeep (Wiley, 2023-01-22)The contemporary business landscape is witnessing an ever-increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption ...