Browsing Journal Articles by Author "Singh, Kamaljit Anand"
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Store format choice in an evolving market: role of affect, cognition and involvement
Singh, Kamaljit Anand; Sinha, Piyush Kumar (2009-04-15)Store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store format choice for bulk grocery purchase being a rational context is well conceptualized ...