Browsing Journal Articles by Author "Singh, Priyanka"
Now showing items 1-2 of 2
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The olfactory experience (in retail) scale: construction, validation and generalization
Roy, Subhadip; Singh, Priyanka (Emerald, 2022-07-14)Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing. Design ... -
Price and volatility spillovers across North American, European, and Asian stock markets
Singh, Priyanka; Kumar, Brajesh; Pandey, Ajay (2010-05-04)