Browsing Journal Articles by Author "Singh, Ramendra"
Now showing items 1-4 of 4
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Determinants of B2B salesperson’s performance: a review and synthesis of literature
Singh, Ramendra; Koshy, Abraham (2010-01-15)Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on the conceptualizations of the salespersons’ performance construct, and its determinants, ... -
Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India
Singh, Ramendra; Koshy, Abraham (2011-05-04)Although value creation in business relationships has taken an important position in the literature, yet scant attention has been paid to the precise nature of creation or destruction of value in b2b customer-oriented selling. ... -
). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur (Elseveir, 2018)Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging ... -
Network connectedness of pharmaceutical sales rep (FLE) - physician dyad and physician prescription behaviour: a conceptual model
Singh, Ramendra (Journal of Medical Marketing, 2008-11T06)Influencing physician prescription behaviour has always proven elusive for pharma companies. This is especially so in these changing times when physicians are tightly pressed for time to spare on attending to sales calls ...