Browsing Journal Articles by Author "Singh, Sarabjot"
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot (Inderscience Enterprises Ltd., 2014)The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Mishra, H. G.; Singh, Sarabjot; Koul, Surabhi; Sinha, Piyush Kumar (International Journal of Management and Business Research, 2013)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to ...