Browsing Journal Articles by Author "Tandon, Abhas"
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Effects of social information signals on user engagement: evidence from randomized field experiments
Deodhar, Swanand J.; Tandon, Ayushi; Tandon, Abhas; Tripathi, Abhinav (Taylor and Francis, 2022-07-21)In this study, we examine the social information signal as a driver of user engagement. Specifically, we model two distinct outcomes related to user engagement: content consumption (e.g. watching a video) and content ...