Browsing Journal Articles by Author "Tripathi, Abhinav"

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Does David make a Goliath? Impact of rival’s expertise signals on online user engagement

Tandon, Ayushi; Deodhar, Swanand J.; Tandon, Abhas; Tripathi, Abhinav (INFORMS PubsOnline, 2024-09-05)

How does information on a rival’s expertise influence the focal user’s engagement in online competitive settings? Online competitive settings differ fundamentally from other online contexts, such as e-commerce and social ...
Effects of social information signals on user engagement: evidence from randomized field experiments

Deodhar, Swanand J.; Tandon, Ayushi; Tandon, Abhas; Tripathi, Abhinav (Taylor and Francis, 2022-07-21)

In this study, we examine the social information signal as a driver of user engagement. Specifically, we model two distinct outcomes related to user engagement: content consumption (e.g. watching a video) and content ...