Browsing Journal Articles by Author "Uniyal, Dwarika Prasad"
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Deciding where to buy: store choice behaviour of Indian shoppers
Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad (2002-10-19)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ... -
Using observation research for segmenting shoppers
Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (2005-10-26)This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at different stores and based on the behavioural cues they were classified into six segments. The study ...