Browsing Journal Articles by Author "Varman, Rohit"
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Instrumentality and emotional attachment: a study of nomadic consumers' relationships with their possessions
Nanarpuzha, Rajesh; Sinha, Piyush; Varman, Rohit (Association for Consumer Research, 2014)An abstract of the research paper "Instrumentality and Emotional Attachment: A Study of Nomadic Consumers' Relationships With Their Possessions" by Rajesh Nanarpuzha, Piyush Sinha and Rohit Verman is presented.