Browsing Journal Articles by Author "Varsha, Verma"
Now showing items 1-4 of 4
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Does relationship marketing matter in online retailing? a meta-analytic approach
Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth (Springer International Publishing, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Lance Armstrong and Livestrong foundation: rising again after the fall
Sharma, Dheeraj; Varsha, Verma (Ivey Publishing, 2014)Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial ... -
Language abstraction in marketing communication: online reviews of product failure context
Varsha, Verma (Academy of Management, 2014)Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ... -
Psychological and economic considerations of rewards programs
Sharma, Dheeraj; Varsha, Verma (Elsevier, 2014)This study uses primary research and examples from the industry to demonstrate the application of human motivation and behavior theory in designing successful rewards programs. We identify the intrinsic and extrinsic ...