Browsing Journal Articles by Author "Vemireddy, Vidya"
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Food supply chains and resilience to shocks: evidence from India's COVID-19 lockdown
Gupta, Nikita; Vemireddy, Vidya; Shaw, Abhishek (Wiley, 2023-04-11)We study the disruption of food supply to households and reduced farm-to-market arrivals in India's food supply chain during the COVID-19 lockdown. We focus on the relationship between logistics quality (and performance) ... -
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica (Emerald Insight, 2024-01-23)Social media influencers have become constant companions of a large audience of young consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to influencers for an individual’s ...