Browsing Journal Articles by Author "Venugopal, Pingali"
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Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Jaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali (2012-09-07)We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts—online retailing and content site browsing. Our ...