Browsing Journal Articles by Author "Verma, Varsha"

Now showing items 1-3 of 3

    • Does relationship marketing matter in online retailing? a meta-analytic approach 

      Sharma, Dheeraj; Verma, Varsha; Sheth, J. (Springer New York LLC, 2016)
      Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...

    • Enter all infosec solutions: growing an ethical hacking business 

      Verma, Varsha; Pathak, Atul Arun; Bathini, Dharma Raju; Pereira, Arun (Ivey Publishing, 2014)
      An ethical hacker had recently started his entrepreneurial venture, EnterAll InfoSec Solutions. A technologist who believed that “ethical hacking” had huge market potential, he and his partner were searching for a business ...

    • Infibeam Internet Retailing 

      Sinha, Piyush Kumar; Marcolin, Barbara L.; Verma, Varsha; Gupta, Nupur (Ivey Publishing, 2013)