Browsing Journal Articles by Author "Vijayalakshmi, Akshaya"
Now showing items 1-10 of 10
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3J the bright side of darkness: the effect of ambient lighting on information search behavior
Tomar, Nitisha; Vijayalakshmi, Akshaya (Advances in Consumer Research, 2019)Using data from a field study and an M-Turk experiment, we examine how ambient lighting affects preference for information search. Ambient darkness likely activates the concept of uncertainty (‘being in the dark’) that is ... -
Children’s media socialisation: parental concerns and mediation in Ira
Vijayalakshmi, Akshaya; Kordrostami, Melika; Laczniak, Russell N. (Taylor & Francis, 2018)Children’s media socialisation, parental concerns, and mediation styles have been studied mainly in the US and Europe. The present research aims to extend media socialisation theory by investigating children’s media ... -
Domestic workers and sexual harassment in India: examining preferred response strategies
Vijayalakshmi, Akshaya; Dev, Pritha; Kulkarni, Vaibhavi (Elsevier, 2022-03-30)The purpose of this research is to understand how women working as domestic workers, who are part of the informal sector, are likely to respond to sexual harassment incidents. Unlike the organized sector, women in informal ... -
Evaluating adolescents’ responses to internet ads: role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien Jenny; Laczniak, Russell N (Journal of Advertising, 2020-06-30)In this article, we first compare adolescents’ responses to two formats (easily recognizable versus not easily recognizable) Internet ads. We find that Internet literacy and ad skepticism are necessary for adolescents to ... -
Fairness in franchisor–franchisee relationship: an integrative perspective
Vijayalakshmi, Akshaya; Shaikh, Ateeque; Sharma, Dheeraj; Yadav, Rama Shankar (Emerald, 2018)Purpose – This paper aims to elucidate and extend the concept of power and fairness in the context of franchisor–franchisee relationship. Design/methodology/approach – On the basis of Dul and Hak’s (2007) recommendations, ... -
The impact of perceived temperature on responses to Psa Ads
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Kordrostami, Melika (Association for Consumer Research, 2017)This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations ... -
Managing children's internet advertising experiences: parental preferences for regulation
Vijayalakshmi, Akshaya; Lin, Meng‐Hsien (Jenny); Laczniak, Russell N. (Routledge, 2018)Recent research suggests that children are spending a significantamount of time on the Internet which increases their exposure tosubtle, engaging, and interactive ads. As a result, policy makers havedeveloped regulations ... -
One-click at a time: Empowering mothers for their adolescent children's educational expenditures through social media usage
Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny) (Wiley, 2022-11-27)Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ... -
One-click at a time: Empowering mothers for their adolescentchildren's educational expenditures through social media usage
Vijayalakshmi, Akshaya; Lin, Meng-Hsien (Jenny) (Wiley, 2022-11-19)Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ... -
Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection
Mukhopadhyay, Soumya; Vijayalakshmi, Akshaya; Jain, Shailendra P. (ScienceDirect, 2023-09-04)Understanding purchase motivations is vital but challenging due to their unobservable, concomitant, and dynamic nature. Recent research has proposed frameworks to examine their impact on choice by treating motivations as ...