Browsing Journal Articles by Author "Vohra, Atul"
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Effect of sexual illustrations on brand - products recall
Mehta, Subhash C.; Bhagwat, Nitin; Bhargava, Pravin; Vohra, Atul (1979-08-27)Following trends in the western world, Indian marketers have. of late. resorted to using sex appeal in advertisements. This study was conducted to test a few hypotheses relating to brand recall by broadening the concept of ...