Browsing Journal Articles by Author "Vyas, Preeta H."
Now showing items 1-5 of 5
-
Case analysis on makemytrip.com
Vyas, Preeta H.; Sinha, Piyush Kumar (2010-01-15)The case presents a situation where MMT has developed a plan for launching its business in India. It is analysed using some of the concepts that would help in determining whether the plan is based on consumer insights. ... -
The challenge of net based promotions
Kureshi, Sonal; Vyas, Preeta H. (2003-07-19) -
Incentive outlay ratios in fast moving consumer goods sector in India
Vyas, Preeta H. (2005-10-28)Inflationary trends in the economy have led to increased media costs forcing many companies to increase their expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities ... -
Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India
Vyas, Preeta H. (2005-10-28) -
Practices, pre-options and avenues of net-based promotions
Kureshi, Sonal; Vyas, Preeta H. (2005-10-27)