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    • Consumer learning and its impact on store format selection 

      Watershoot, Walter van; Sinha, Piyush Kumar; Kenhove, Patrick van; Wulf De, Kristof (2008-11-09)
      Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store format selection. As both learning types may occur simultaneously, studying their similarity ...