Browsing Journal Articles by Subject "Customer relationship management"
Now showing items 1-4 of 4
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Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer International Publishing, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ... -
Effect of relationship and transactional characteristics on customerretention in emerging online markets
(Elsevier, 2018-12)Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ...