Browsing Journal Articles by Subject "Customer satisfaction, Customer loyalty, Consumer behaviour"
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Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
(Journal of Services Marketing, Vol. 25 (3), pp.165-175., 2011-06)This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ...