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    • Data analytics: hyped up aspirations or true potential 

      Banerjee, Arindam; Bandyopadhyay, Tathagata; Acharya, Prachi (Vikalpa, 2013)
      The authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation ...